Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Fails Customers With Disabilities
In this episode, Lucas and Luna explore how marketing automation workflows often exclude or frustrate customers with disabilities, even when companies have good intentions. They use the example of a major e-commerce brand's abandoned cart email that included an inaccessible GIF, leading to a customer complaint and a lawsuit threat under the Americans with Disabilities Act. The hosts discuss how automated triggers rarely account for screen readers, color contrast, or keyboard navigation, and they offer practical steps marketers can take — like adding alt text, testing with real assistive…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.