Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Medical Appointments
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in automated customer journeys: medical appointment data. Most marketing platforms ignore appointment booking and rescheduling signals, leading to poorly timed messages. They discuss how a dental chain lost patients by sending promotional emails right after appointment reminders, and how a pharmacy improved engagement by triggering refill reminders based on appointment frequency. The hosts explain the technical challenge of integrating healthcare scheduling APIs and offer practical steps for marketers to…
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