Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Life Events
Episode 50 of Marketing Automation with Fexingo dives into a blind spot in most automated workflows: ignoring major customer life events like marriage, relocation, or career change. Using examples from a 2026 Forrester study showing 83% of marketers fail to trigger on life event data, Lucas and Luna discuss why this gap costs retention and how to bridge it with simple CRM enrichment. They also explore a case study of a regional bank that boosted deposit product cross-sell by 34% by triggering on marriage license data. No fluff, just a specific angle on making your automation more human…
The skinny
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