Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Job Searches
Episode 99 of Marketing Automation with Fexingo examines a glaring blind spot in most automated customer journeys: when a customer loses their job. Lucas and Luna unpack a real-world example from a mid-sized B2B SaaS company that triggered resume-building emails to a recently laid-off subscriber — tone-deaf and damaging. They explore the signals marketers miss (linkedIn profile updates, reduced login frequency, bill payment patterns) and how a simple event-based trigger could pause campaigns, shift to empathetic content, or offer deferred payment. Specific numbers: the company saw a 28% open…
The skinny
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