Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation Fails Customer New Addresses
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a surprising blind spot in automated customer journeys: the move event. When customers change addresses, most marketing automation platforms miss it entirely—triggering mailers to old homes, ignoring geo-targeted offers, and failing to welcome them to a new region. Lucas shares a concrete case: a regional grocery chain that lost 12% of relocated customers within 90 days because their HubSpot workflow had no trigger for address change. They discuss why this data is often locked in billing systems, how to sync it with…
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