Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Customer Time Zone Shifts
Lucas and Luna explore a blind spot in marketing automation: time zone changes. When a customer moves from New York to London, their email is still optimised for Eastern Time. Lucas shares data showing that 9% of US customers change time zones each year, yet most workflows never update the time zone field, leading to late-night sends, open rate drops, and opt-out spikes. They discuss a case study from a travel retailer that fixed this by adding a single re-authentication step and saw a 17% lift in click-through rates. Luna pushes back on the complexity of implementing such triggers, and Lucas…
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