Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Episode 100 How Marketing Automation Should Handle Customer Life Events
In this milestone 100th episode, Lucas and Luna explore why marketing automation often misses the biggest triggers of all: major customer life events like marriage, divorce, having a baby, or retiring. They break down the gap between declared behavioral data and inferred lifecycle signals, using the example of a major US bank that saw a 22% lift in credit card applications simply by pausing offers during a customer's divorce filing period. The hosts also discuss how brands like a large baby products retailer use registration data to time emails for pregnancy stages, and why most…
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