Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Consent Refreshes
Episode 61 of Marketing Automation with Fexingo. Lucas and Luna drill into a blind spot most automated workflows share: they never ask for consent again. They walk through the 2023 California Consumer Privacy Act enforcement action against Sephora — a $1.2 million fine triggered partly by failure to honor opt-out signals from advertising cookies. They discuss why renewal prompts, not just initial opt-ins, matter for email, SMS, and phone outreach. Specific numbers: 67% of marketers never refresh consent after the first year, per a 2025 TrustArc survey. Luna pushes back on whether re-consent…
The skinny
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