Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Marketing Automation Ignores Customer Social Media Unfollows
Lucas and Luna dive into a blind spot most marketing automation platforms have: what happens when a customer unfollows you on Instagram, unsubscribes from your brand's TikTok, or mutes your LinkedIn page. They explore why platforms like HubSpot and Marketo rarely ingest social media unfollow events as triggers, and how one mid-size DTC brand — a sustainable sneaker company called Rothy's — built a workaround that reduced re-engagement email costs by 22% in Q2 2026. The hosts also discuss the data-privacy implications of tracking unfollows and whether treating an unfollow as a…
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