Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Ignores Customer Time Zone Signals
Marketing automation workflows blast emails at the same time for everyone, ignoring where customers actually live. Lucas and Luna dive into a real case: a hotel chain that saw open rates jump by 34 percent when they started sending post-stay surveys based on the customer's home time zone, not the hotel's. They break down why most platforms default to the sender's local time, how IP-based geo-detection is often blocked, and what the fix looks like: time zone tables, mobile time API lookups, and careful handling of daylight saving changes. A concrete episode for anyone who's…
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