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Why Marketing Automation Ignores Customer Prepaid Cards
Lucas and Luna dive into why marketing automation systems consistently miss a growing payment method: prepaid cards. With prepaid card transactions projected to exceed $600 billion globally in 2026, many automated triggers — like welcome flows, upsell campaigns, and loyalty programs — fail to recognize these users. The hosts break down a real case from a subscription box service that lost 12% of new sign-ups because its automation couldn't distinguish prepaid from credit card payments. They discuss how trigger logic based on credit card authorization codes leads to false declines and…
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