Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Miss Voice of Customer Data
Episode 51 of Marketing Automation with Fexingo dives into a blind spot most marketing automation setups share: they ignore direct voice-of-customer data. Lucas and Luna explore why triggers based on web behavior and engagement metrics miss what customers actually say in surveys, support tickets, and call transcripts. They walk through a real example from a B2B SaaS company that built a 'frustrated customer' workflow using natural language processing on ticket sentiment, and discuss how simple tools like Zapier can pipe survey responses into Marketo or HubSpot. The episode covers…
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