Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Payment Failures
Episode 78 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in automated customer journeys: what happens when a customer's credit card expires or a payment fails. They examine how most marketing automation platforms treat payment failures as a billing problem, not a relationship signal, and why this misses a critical opportunity to retain customers. The hosts walk through a concrete example: a subscription business using Stripe that loses 12% of customers annually due to dunning failures, and how a simple workflow change — triggering a personalized email within…
The skinny
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