Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Returns and Refunds
Episode 70 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in automated marketing: customer returns and refunds. Most automation workflows treat a return as a closed loop, but Lucas argues it's actually a high-signal moment that should trigger a re-engagement sequence, not silence. They discuss a real example from a mid-size apparel brand using Klaviyo that saw a 14% repeat purchase lift by sending a 'we missed you' offer 30 days after a refund. Lucas explains the data: customers who receive a post-return touchpoint have 22% higher lifetime value in…
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