Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Workflows Miss Customer Privacy Preferences
Episode 72 of Marketing Automation with Fexingo dives into a blind spot many marketing automation platforms share: they ignore shifts in customer privacy preferences. Lucas and Luna explore why workflows often fail to respect opt-out signals, how a 2025 survey found that 43% of consumers changed their privacy settings in the past year, and what happens when a hospitality brand accidentally emailed a guest who had revoked consent. They discuss tools like preference centers, real-time consent APIs, and the cost of getting it wrong under GDPR and CCPA. A must-listen for marketers who want to…
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