Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Marketing Automation Ignores Customer Frequency Fatigue
Lucas and Luna explore a blind spot many marketers miss: frequency fatigue. When a customer interacts with your brand multiple times in a short window — say, opening three emails in a day — most automation platforms treat each interaction as a separate 'engaged' signal, escalating the cadence. But research from a 2025 study of 2,000 online shoppers shows that customers who received three or more brand emails within 24 hours were 38% more likely to unsubscribe within the next week. Lucas explains how HubSpot and Marketo workflows typically lack a 'session-based' logic that…
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