Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses SMS Consent Windows
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a hidden risk in SMS marketing workflows: ignoring consent expiration windows. Using a real-world case from a mid-size e-commerce brand, they break down how automated SMS campaigns can legally and relationally backfire when opt-in consent isn't periodically refreshed. Specific numbers are cited: 63% of US consumers revoke SMS permission within six months if not re-confirmed, and one retailer saw a 22% opt-out rate after a single unqualified blast to a 90-day-old list. The hosts dissect common platform defaults…
The skinny
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