Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Ignores Customer Moving Events
In this episode, Lucas and Luna explore why most marketing automation platforms fail to track one of the biggest life events: moving. They discuss how moves trigger changes in spending, subscription, and brand loyalty, and cite a 2025 study showing that 67% of consumers switch at least one service provider within 90 days of moving. They examine why triggers like address changes are rarely captured, and how brands like State Farm and U-Haul have started to use moving data to personalize outreach. The hosts also debate whether privacy concerns or technical silos are the bigger barrier, and what…
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