Shows / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing automation platforms like HubSpot and Marketo promise to turn chaotic customer interactions into seamless, data-driven journeys. But the gap between that promise and the reality of clunky workflows, messy data, and misaligned triggers is where most teams get stuck. In this show, Lucas and Luna cut through the vendor hype to examine how real marketing automation works — from lead scoring models and lifecycle stages to A/B testing of email sequences and multi-touch attribution. They…
Episodes
Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer JourneysWhy Marketing Automation Forgets Your Favorite Charity
Every year, millions of donors give to a cause once, then never hear from the organization again. In this episode, Lucas and Luna dig into a specific failure…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Your Marketing Automation Ignores a Loyal Customer
Why do loyalty programs and marketing automation so often fail to recognize the very customers they're designed to reward? This episode of Marketing…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Your Car Purchase
This episode of Marketing Automation with Fexingo gets under the hood of the car-buying journey, where marketing automation often sputters. Lucas and Luna…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Forgets Your Cross-Country Move
In episode 165, Lucas and Luna dissect why marketing automation fails to track you when you move across the country. They explore how address changes trigger a…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation Ignores Your Home Repair Urgency
Episode 164 of Marketing Automation with Fexingo digs into why marketing automation misses the urgency of home repairs. Lucas and Luna examine a case study of…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your New Pet
In this episode, Lucas and Luna dig into a surprisingly common gap in marketing automation: the arrival of a new pet. They explore how most customer data…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Your New Address
In this episode, Lucas and Luna explore why marketing automation often fails when you move to a new address. They unpack the practical problems: databases that…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Marketing Automation Ignores Your Move Abroad
In this episode of Marketing Automation with Fexingo, Lucas and Luna dig into a blind spot that costs brands real money: the marketing automation systems that…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Forgets Your Political Donation
This week on Marketing Automation with Fexingo, Lucas and Luna dive into the strange case of the recurring donation. If you give to a campaign or cause, the…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Career Change
Marketing automation is built to track products, not people. In this episode, Lucas and Luna explore why career changes—like switching industries or taking a…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Home Care
When your aging parent moves in with you, marketing automation should notice. But most tools still think in terms of the individual, not the household. In this…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Retirement
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore why marketing automation systems fail to recognize retirement as a major life…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Your Gym Membership
Lucas and Luna dig into a surprisingly common gap in marketing automation: the gym membership. When you cancel your membership during a move or a job change…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Fails When You Move Cities
Moving cities is a massive life event that disrupts buying habits, yet most marketing automation systems have no idea it happened. In this episode, Lucas and…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Automated Marketing Ignores Your Divorce
When a marriage ends, automated marketing often keeps serving up reminders built for two. In this episode, Lucas and Luna dig into the clumsy reality of…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Newborn
In this episode of Marketing Automation with Fexingo, Lucas and Luna dive into a blind spot that trips up even the most sophisticated marketing automation: the…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Your Big Life Event
In this episode of Marketing Automation, Lucas and Luna explore why marketing automation systems often fail to respond to major life events like starting a new…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Home Office
In episode 151 of Marketing Automation with Fexingo, Lucas and Luna dig into a blind spot that's been hiding in plain sight: the rise of the home office…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
The Cookie Jar That Swallowed Marketing Automation
For 150 episodes, Lucas and Luna have poked at the blind spots of marketing automation. Today they zero in on one of the most quietly destructive habits in the…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Your Job Hunt
Marketing automation is built to track purchases, but it often goes silent when a subscriber starts job hunting. In this episode, Lucas and Luna dig into the…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Forgets Your Favorite Brand
Lucas and Luna dig into a blind spot in marketing automation: brand affinity. Most systems track clicks, opens, and purchases, but they miss the emotional…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Your Season Ticket
In this episode of Marketing Automation with Fexingo, Lucas and Luna dig into a blind spot that costs sports teams and venues real revenue: marketing…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Home Renovation
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a surprising blind spot in marketing automation: home renovation projects. While…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Home Sale
Lucas and Luna explore a blind spot in marketing automation: the home selling process. While platforms like HubSpot and Marketo excel at tracking lead scores…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misreads Your Job Title
Your job title changed from 'Analyst' to 'Senior Analyst' and suddenly you're drowning in irrelevant marketing emails. In this…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Kid's School Year
Every August, parents' inboxes fill with back-to-school offers. But marketing automation still treats the school year as a single event, not a rhythm. In…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Your Sabbatical
Episode 142 of Marketing Automation with Fexingo digs into a blind spot that costs companies real loyalty: the career break. When a high-performing employee…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
The Toothpaste Tube Problem in Marketing Automation
Ever wondered why a brand sends you the same email even after you've bought the product? This episode digs into the 'toothpaste tube problem' in…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses the Empty Nest
When the last child leaves home, household spending shifts dramatically — from tuition to travel, from minivans to downsized homes. Yet most marketing…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Wedding
In this episode, Lucas and Luna explore how marketing automation systems fail to recognize one of life's biggest events: getting married. They discuss how…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Your Shift to Private Messaging
Lucas and Luna explore a growing blind spot in marketing automation: customers moving from public social media to private messaging apps like WhatsApp and…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Career Change
Episode 137 of Marketing Automation with Fexingo explores a major blind spot: career transitions. When a marketing manager becomes a yoga teacher or a…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Dietary Shift
Listeners share how switching to plant-based, keto, or gluten-free diets triggers irrelevant marketing for months. Lucas and Luna examine the data model…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Shared Account Changes
As streaming services enforce password sharing bans, millions of 'borrowed' users are being cut off — creating a massive data gap for marketing…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Retirement
Retirement is one of the biggest life transitions, but most marketing automation treats it like a generic age-based trigger. In this episode, Lucas and Luna…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your New Baby
When a couple welcomes a new baby, their entire consumption pattern shifts overnight. Yet most marketing automation platforms treat them as if nothing…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Your Move
When you move to a new city, marketing automation usually just updates your address and keeps sending the same old emails. But a move triggers dozens of new…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
The EV Blind Spot in Marketing Automation
Electric vehicle sales are booming, but most marketing automation platforms fail to capture the moment a customer makes the switch. In this episode, Lucas and…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your New Puppy
When you adopt a dog, your spending habits change overnight: pet food, vet visits, training classes, pet insurance. Yet most marketing automation systems…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation Ignores Customer Credit Card Churn
When a customer switches their primary credit card — maybe for better rewards, lower interest, or because an annual fee kicked in — most marketing automation…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation Ignores Customer Gardening Season Changes
Lucas and Luna explore how marketing automation fails to track one of the most significant seasonal lifestyle shifts: when customers start or stop gardening…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Summer Travel Plans
Episode 127 of Marketing Automation with Fexingo: Lucas and Luna dive into a blind spot most marketing automation platforms share — ignoring customers'…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Fertility Journeys
Episode 126 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in most automated customer journeys: fertility and family planning. They…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Home Renovation Projects
Lucas and Luna explore a blind spot in marketing automation: the home renovation cycle. They break down why most systems fail to detect when customers are…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Automation Misses Customer Car Lease Endings
Episode 124 of Marketing Automation with Fexingo explores a blind spot in automated customer journeys: car lease endings. Lucas and Luna discuss a case study…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Automation Misses Customer Grocery Swaps
Episode 123 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in marketing automation: customer grocery subscription swaps. When a…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation Ignores Customer Meal Kit Cancellations
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a surprising blind spot in automated customer journeys: meal kit subscription…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer LinkedIn Job Changes
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in most automated customer journeys: LinkedIn profile updates. When a…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Voice Assistant Shopping
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in automated customer journeys: voice assistant shopping. Using…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Podcast Habits
Lucas and Luna explore a blind spot in most marketing automation platforms: the customer's podcast listening behavior. Lucas points to data showing that…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Hobby Changes
Most marketing automation platforms track purchase history, browsing behavior, and email engagement, but they completely ignore one of the most telling…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Ignores Customer Solar Panel Installations
Episode 117 of Marketing Automation with Fexingo. Lucas and Luna explore how marketing automation systems routinely miss a major household event: solar panel…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Ignores Customer Streaming Preferences
Episode 116 of Marketing Automation with Fexingo explores a massive blind spot in automated customer journeys: streaming platform data. Lucas and Luna break…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer YouTube Watch History
Episode 115 of Marketing Automation with Fexingo digs into a blind spot most platforms still have: YouTube watch history. Lucas and Luna explore why HubSpot…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Newsletter Unsubscribes
In episode 114 of Marketing Automation with Fexingo, Lucas and Luna tackle a blind spot that costs brands both money and trust: what happens when customers…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation Ignores Customer Content Blockers
In this episode, Lucas and Luna explore how marketing automation systems fail to account for customers using ad blockers, tracker blockers, and content…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation Overlooks Customer Reading Habits
In this episode, Lucas and Luna explore a blind spot in marketing automation: the failure to track and leverage customer reading habits. They discuss how data…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Political Donations
Lucas and Luna explore why marketing automation platforms typically ignore a significant customer trigger: political donations. Drawing on the 2024 election…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Podcast Listening
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in most marketing automation platforms: customer podcast listening…
- Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Voice Assistant Searches
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in many automated customer journeys: voice assistant searches. With…