Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Home Renovation Projects
Lucas and Luna explore a blind spot in marketing automation: the home renovation cycle. They break down why most systems fail to detect when customers are remodeling kitchens, adding bathrooms, or finishing basements — and what that costs businesses in lost timing. With data points on the average renovation spend ($22,000 per project) and the typical 6–12 month window before completion, they argue that ignoring this signal means missing the most purchase-intensive period in a homeowner's life. They cite examples from home improvement retailers, appliance brands, and interior design…
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