Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Marketing Automation Ignores Your Move Abroad
In this episode of Marketing Automation with Fexingo, Lucas and Luna dig into a blind spot that costs brands real money: the marketing automation systems that keep sending you emails for a city you left months ago. They use the example of a listener who moved from Chicago to Berlin and still got a 'Come to our Chicago store opening!' email three weeks after the move. The problem, they argue, isn't just bad data — it's that most automation triggers are built around static lifecycle stages, not dynamic life events. They walk through how a relocation event should fire a…
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