Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
When Your Marketing Automation Ignores a Loyal Customer
Why do loyalty programs and marketing automation so often fail to recognize the very customers they're designed to reward? This episode of Marketing Automation with Fexingo drills into the gap between stated intent and actual data. We look at a real loyalty program that sent a 'come back' offer to a customer who had just placed their tenth order in a year—an embarrassing miss that highlights a systemic problem: most automation is built on transactional triggers, not on a unified customer profile. Lucas breaks down the data architecture problems, from siloed CRM and email…
The skinny
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