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Why Marketing Automation Ignores Your Retirement
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore why marketing automation systems fail to recognize retirement as a major life transition. Using the example of a financial advisor's welcome email sent to a retiree, they discuss how trigger logic often relies on outdated data points like job title or age, missing the nuanced behavioral shifts that retirement brings. They highlight the case of 'Janet,' a 64-year-old who stopped engaging with work-related content but received golf club ads and pension plan emails instead of travel or hobby…
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