Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Home Care
When your aging parent moves in with you, marketing automation should notice. But most tools still think in terms of the individual, not the household. In this episode, Lucas and Luna dig into the 'caregiver blind spot' — how CRM systems and automated journeys miss the millions of adults who are suddenly responsible for a parent's healthcare, grocery shopping, and pharmacy runs. They look at why the trigger logic fails when the real customer is a different person from the person in the database, and how one home-care startup rebuilt its nurture flow around the family unit. If…
The skinny
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