Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Summer Travel Plans
Episode 127 of Marketing Automation with Fexingo: Lucas and Luna dive into a blind spot most marketing automation platforms share — ignoring customers' summer travel plans. They look at data showing that nearly 60% of US adults take at least one leisure trip between May and September, yet triggers for 'out of office' email pauses or travel-tailored offers are almost nonexistent in HubSpot, Marketo, and similar tools. The hosts discuss a specific case: a DTC luggage brand that tested a 'pre-trip trigger' against a standard campaign and saw open rates jump 34%. They…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.