Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Home Sale
Lucas and Luna explore a blind spot in marketing automation: the home selling process. While platforms like HubSpot and Marketo excel at tracking lead scores and email clicks, they fail to recognize the entire lifecycle of a residential property sale—from listing to closing. The hosts discuss a case study of a real estate brokerage that saw a 40 percent drop in engagement from past clients, simply because the automation didn't account for the emotional and logistical phases of selling a home. They break down why this happens: the reliance on static demographic data, the lack of event…
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