Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Fails When You Move Cities
Moving cities is a massive life event that disrupts buying habits, yet most marketing automation systems have no idea it happened. In this episode, Lucas and Luna dig into the 'geography blind spot' — why location data is often stale, siloed, or ignored, and how that leads to missed opportunities for both brands and consumers. They walk through a concrete example: a frequent traveler whose airline and hotel loyalty programs keep sending offers for their old home city, even after a permanent move. They explore the technical reasons behind this, from outdated CRM fields to the failure…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.