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Marketing Automation Ignores Customer Gardening Season Changes
Lucas and Luna explore how marketing automation fails to track one of the most significant seasonal lifestyle shifts: when customers start or stop gardening. With 55% of U.S. households gardening in 2025, according to the National Gardening Association, that transition from indoor to outdoor life changes buying behavior for everything from sunscreen to streaming services. Yet most automation platforms treat customers as static personas. Lucas shares how a gardening tool brand used purchase data from soil sales to trigger a cross-sell sequence for garden hoses and gloves — catching a 23%…
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