Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Voice Assistant Searches
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in many automated customer journeys: voice assistant searches. With over 40% of U.S. adults using voice search daily, most marketing automation platforms still treat data as text-only, missing the natural language cues and context that voice queries provide. Lucas explains how platforms like HubSpot and Marketo capture search keywords but fail to distinguish between a typed query and a spoken one, leading to missed opportunities for personalized follow-ups. The hosts discuss a case study where a major…
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