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Why Marketing Automation Ignores Your Dietary Shift
Listeners share how switching to plant-based, keto, or gluten-free diets triggers irrelevant marketing for months. Lucas and Luna examine the data model failure: most automation treats diet as a static preference, not a life event that resets product affinity. They cite a 2025 Accenture survey where 68% of diet-changers received irrelevant emails, and walk through a case of a listener named Sarah who went vegan but still gets steak recipes from HelloFresh. The episode explores why purchase history locks consumers into old categories, how self-reported preferences are often ignored by rules…
The skinny
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