Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
The Toothpaste Tube Problem in Marketing Automation
Ever wondered why a brand sends you the same email even after you've bought the product? This episode digs into the 'toothpaste tube problem' in marketing automation — the blind spot where purchase signals from physical products never make it back into the digital journey. Lucas and Luna explore how a simple subscription box for razors cracked it, what it means for D2C brands, and why the gap between CRM and supply chain data is costing companies real revenue. They also touch on the privacy trade-offs of closing that loop. If you work in marketing ops or just hate redundant…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.