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The EV Blind Spot in Marketing Automation
Electric vehicle sales are booming, but most marketing automation platforms fail to capture the moment a customer makes the switch. In this episode, Lucas and Luna explore why EV adoption remains a blind spot for triggered campaigns — from missed insurance upsells to charger installation offers. They discuss the data gaps between dealership systems and marketing CRMs, and how brands like Tesla and ChargePoint are trying to bridge the disconnect. With only about 15% of new EV buyers receiving any targeted follow-up within the first month, this episode reveals a massive untapped opportunity for…
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