Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Fertility Journeys
Episode 126 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in most automated customer journeys: fertility and family planning. They discuss why platforms like HubSpot and Marketo rarely trigger on life-stage shifts such as infertility searches, pregnancy test purchases, or baby registry sign-ups, and how one startup—Glow—uses behavior signals to time fertility-related campaigns. They unpack the privacy calculus, the risk of appearing intrusive, and the missed revenue opportunity for brands in fertility, baby goods, and insurance. Specific data: 1 in 6 couples…
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