Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your New Puppy
When you adopt a dog, your spending habits change overnight: pet food, vet visits, training classes, pet insurance. Yet most marketing automation systems don't react because they track purchases and email opens, not life events. In this episode, Lucas and Luna explore how pet-related triggers are invisible to traditional marketing automation, why companies like PetSmart miss the chance to welcome new pet owners before competitors do, and what a trigger based on adoption data or social media activity could look like. Plus, the hosts discuss why this blind spot isn't just about…
The skinny
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