Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Podcast Listening
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in most marketing automation platforms: customer podcast listening habits. They discuss how platforms like HubSpot and Marketo fail to capture podcast consumption data, even though podcast listeners are highly engaged and loyal. The hosts share a case study of a B2B SaaS company that used podcast listening triggers to increase demo requests by 23 percent. They also touch on the technical challenges of integrating podcast data with marketing automation, including the lack of standardized APIs. The…
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