Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Kid's School Year
Every August, parents' inboxes fill with back-to-school offers. But marketing automation still treats the school year as a single event, not a rhythm. In this episode, Lucas and Luna dig into why most automated journeys fire once in August and then go silent — missing the September slump, the October parent-teacher conference, the December holiday concert, and the February mid-year panic. They look at how a school-supply retailer could build a twelve-month lifecycle campaign around the academic calendar, and why so few brands do. Plus: the data gaps that make it hard — parents don't…
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