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The Cookie Jar That Swallowed Marketing Automation
For 150 episodes, Lucas and Luna have poked at the blind spots of marketing automation. Today they zero in on one of the most quietly destructive habits in the industry: the cookie jar approach to lead scoring. Using the example of a fictional B2B SaaS company that assigned points for every conceivable action — from whitepaper downloads to meme shares — they show how automation can train itself to chase vanity metrics while ignoring real purchase intent. They break down the math: a thousand points for a demo request versus fifty for a job change, and why the latter might be the stronger…
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