Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Your Shift to Private Messaging
Lucas and Luna explore a growing blind spot in marketing automation: customers moving from public social media to private messaging apps like WhatsApp and Telegram. They examine a retail case study where email open rates dropped 15% while WhatsApp engagement soared, yet automation platforms kept pushing irrelevant emails. The episode discusses the limitations of current marketing technology, the challenges of integrating private channels into automated workflows, and what forward-thinking brands are doing to adapt. Learn why ignoring this shift leads to broken customer journeys and wasted…
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