Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Misses Customer Hobby Changes
Most marketing automation platforms track purchase history, browsing behavior, and email engagement, but they completely ignore one of the most telling signals: when a customer picks up a new hobby or drops an old one. In this episode, Lucas and Luna explore why ignoring hobby shifts leads to irrelevant messaging and wasted spend. They look at the example of a cycling brand that lost a loyal customer because its automation kept sending offers for mountain bikes after the customer had switched to gravel riding. Lucas breaks down the data gap: hobby changes often appear in social media follows…
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