Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer LinkedIn Job Changes
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in most automated customer journeys: LinkedIn profile updates. When a customer gets a new job, gets promoted, or changes industries, their needs and priorities shift dramatically. Yet most marketing automation platforms treat this event like any other data point—or ignore it entirely. The hosts walk through a concrete example: a B2B SaaS company that started triggering a tailored nurture sequence whenever a key contact updated their LinkedIn title. The result? A 34% increase in meeting bookings from…
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