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How Marketing Automation Misses Customer Podcast Habits
Lucas and Luna explore a blind spot in most marketing automation platforms: the customer's podcast listening behavior. Lucas points to data showing that over 70% of marketers don't trigger campaigns based on podcast consumption, despite podcast listeners being highly engaged and loyal. They discuss how companies like Shopify and Mailchimp have started integrating podcast data, but most platforms still ignore it. Luna shares an example of a B2B SaaS company that accidentally discovered a quarter of their leads were podcast-driven, then built a custom trigger for podcast topic…
The skinny
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