Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Career Change
Marketing automation is built to track products, not people. In this episode, Lucas and Luna explore why career changes—like switching industries or taking a sabbatical—completely break the assumptions baked into most CRM and email platforms. They walk through a real-world example from a B2B software company where a customer's job title change triggered a chaotic sequence of mis-targeted messages, and they dig into the deeper problem: behavioral triggers that only look at surface-level data. Along the way, they discuss how smart marketers can design journeys that account for human…
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