Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Your Home Office
In episode 151 of Marketing Automation with Fexingo, Lucas and Luna dig into a blind spot that's been hiding in plain sight: the rise of the home office. As millions of people now work remotely at least part of the week, marketing automation still assumes a single, static workplace. Lucas walks through a concrete example: a home-office remodel that changes a customer's buying signals, from new furniture to upgraded internet, yet the marketing platform keeps sending commuting-related content. They discuss how lifecycle stages and lead scoring are built on outdated signals, and how…
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