Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Misses Your Sabbatical
Episode 142 of Marketing Automation with Fexingo digs into a blind spot that costs companies real loyalty: the career break. When a high-performing employee steps away for six months to travel or care for a parent, the triggers that usually keep them engaged go quiet. Lucas walks through a specific case: a mid-sized software firm that saw a 30 percent drop in email engagement from returning sabbatical-takers, simply because every nurture flow assumed a two-week vacation. Luna pushes on whether the fix is more data or better listening. They discuss how smart triggers could pause, not kill, a…
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