Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Forgets Your Favorite Brand
Lucas and Luna dig into a blind spot in marketing automation: brand affinity. Most systems track clicks, opens, and purchases, but they miss the emotional attachment that makes a customer choose one brand over another—even when it costs more. They unpack a 2025 study showing that 68 percent of consumers stick with a favorite brand despite cheaper alternatives, and explore why loyalty programs and purchase history fail to capture this. The episode looks at how brands like Apple and Patagonia build affinity, and why automation that only reacts to behavior misses the deeper signal. They discuss…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.