Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Marketing Automation Ignores Customer Content Blockers
In this episode, Lucas and Luna explore how marketing automation systems fail to account for customers using ad blockers, tracker blockers, and content blockers. They discuss the scale of the problem—over 40% of internet users now run some form of blocking software—and how most automated campaigns rely on cookies and pixels that these tools strip out. The hosts walk through a concrete example: a HubSpot email campaign tied to a retargeting pixel that simply never fires for a blocker-equipped user. They also look at server-side tracking and privacy-forward alternatives being adopted by…
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