Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Ignores Customer Newsletter Unsubscribes
In episode 114 of Marketing Automation with Fexingo, Lucas and Luna tackle a blind spot that costs brands both money and trust: what happens when customers unsubscribe from newsletters but marketing automation keeps sending. Drawing on a 2025 study by the Data & Marketing Association showing that 42% of marketers still don't sync unsubscribe data across email, SMS, and push channels within 24 hours, the hosts examine why this persists. They discuss the technical debt behind siloed customer data platforms, the legal risk under GDPR and CAN-SPAM, and a counterintuitive solution: using the…
The skinny
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