Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
How Marketing Automation Forgets Your Cross-Country Move
In episode 165, Lucas and Luna dissect why marketing automation fails to track you when you move across the country. They explore how address changes trigger a cascade of missed opportunities, from local service recommendations to personalized offers, and why most brands treat a move as just another data point instead of a pivotal life event. Using the example of a family relocating from Austin to Seattle, they walk through the typical automated journey — and where it breaks down. They discuss the limitations of static demographic data, the rise of intent-based triggers, and how smarter…
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