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How Marketing Automation Misses Your Gym Membership
Lucas and Luna dig into a surprisingly common gap in marketing automation: the gym membership. When you cancel your membership during a move or a job change, the data should update. But too often the automation keeps sending you the same 'We miss you!' emails, or worse, it treats you like a new prospect when you rejoin. In this episode, they explore why subscription-based businesses struggle with lifecycle triggers, how a simple 'churn event' can cascade into a mess of misaligned messaging, and what companies like gym chains and streaming services can learn from the…
The skinny
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