Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Marketing Automation Forgets First-Generation Immigrants
Episode 68 of Marketing Automation with Fexingo. Lucas and Luna explore how automated customer journeys often fail first-generation immigrant audiences. They discuss a 2025 study by the Migration Policy Institute showing that 46 million U.S. residents are foreign-born, yet most CRM systems treat language, cultural holidays, and remittance patterns as afterthoughts. The hosts drill into a real example: a national bank's welcome series that sent a Cinco de Mayo promotion to a Mexican-American customer in April, then missed Día de los Muertos entirely. They contrast that with a fintech that…
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